Junior Social Media Strategist

‍About the Role

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Own channel strategy, content calendars, and growth experiments across Instagram,

YouTube, and LinkedIn for multiple brands. You’ll turn insights into hooks, briefs, and

measurable results.

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What You’ll Do

Build monthly content strategies and weekly calendars (pillars, hooks, CTAs).

Brief creators/designers; QC outputs for brand voice and platform best practices.

Write high-performing copy (titles, captions, thumbnail text) and simple creative briefs.

Plan/test growth loops (format, posting time, hashtags, collabs, UGC).

Track KPIs; publish concise weekly reports with “keep/kill/iterate” actions.

Coordinate approvals, assets, and timelines with clients.

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Must-Haves

1. Strong grasp of short-form hooks, thumbnails, and retention basics.
2. Clear, concise writing; organized and deadline-reliable.
3. Working knowledge of Canva/Adobe basics, Google Sheets, Notion/Drive,

Meta/YouTube Studio.

1. Analytical mindset; can read basic metrics and propose next steps.

Nice-to-Haves

1. Basic video editing, A/B testing, and social listening tools.
2. Experience in agency/client-facing environment.

‍KPIs

1. Consistent on-time delivery; week-over-week improvement in Reach, Saves, Watch
2. Time/Retention, CTR, and Profile Visits.
3. Clear weekly reporting and iteration.

‍Work Hours

IST core hours with occasional campaign overlap (flexible).

How to Apply

Send your resume/LinkedIn + 3 favorite brand posts (and what you’d improve). Shortlisted

candidates will complete a 60 min assignment.

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