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Muffin Media. We read a million ads a day.

We know what works.

So every ad we make is built
to beat
your market’s return
on ad spend.

Book 30 minutes with a founder Get your Market Report
One ad, taken apart.
We read ads this way around the world,

to find new hooks and designs.

Muffin Intel reads an example tower ad, 12 seconds long, beat by beat: Opening line at 0:00, the line Only 12 homes face this sunset; The product at 0:02, the tower; Shown in use at 0:05, the line Wake up here; What it asks at 0:10, Book a visit.

The founders

A marketer, a filmmaker and an AI engineer.

Creativity and data,
in one team.

Marketing needs two things:
creativity and data.

Your first call is with one of them.

  • Pranav Mohan on LinkedIn (opens in a new tab)

    Pranav Mohan

    Former creative director
    at Shares in Value.

    Co-founder & Creative Director

    A marketer, formerly creative
    director at Shares in Value,
    a Sydney fintech. Owns the brand
    thesis, so every campaign still
    looks like the company it is for.

  • Aditya Mohan on LinkedIn (opens in a new tab)

    Aditya Mohan

    His film Kumbini ran on Amazon Prime.

    Co-founder & Content Strategist

    Filmmaker. Shot TV commercials
    for Saint-Gobain and
    Resorts World Cruises. His film
    Kumbini premiered in 11 countries,
    ran on Amazon Prime and now
    streams on Airtel Xstream.

  • Neeraj Ramachandran on LinkedIn (opens in a new tab)

    Neeraj Ramachandran

    Master’s in AI, Georgia Tech.

    Co-founder & CTO

    AI engineer with a master’s
    in AI from Georgia Tech.
    Built at big US startups.

Team Imbaishat Aarfi, Lead Designer Mahek Goel, Senior Video Editor Sakshi, Content Strategist

Jhanvi Singh, Junior Designer Srinjoy Roy, Junior Video Editor Jordan Dudley, Head of Marketing

Himanshu Singh, Sales Growth Head Sarah Thompson, Lead BDR Karthik Magaji, SDR Ayushi Singh, SDR

Creativity and data,
in one team.

Book 30 minutes with a founder Meet the full team

The advisors

Our advisors serve in a personal capacity.

Mercatus Capital, our first investor.

Advisor 1 of 7, Ashish Kumar Gupta

Our advisors serve in a personal capacity.

Ad money down the drain?

You paid for clicks. You wanted customers.

We don’t start with an opinion.

Google and Meta charge for the click or the view.
Your business needs customers.
Three habits widen that gap.

  1. Guesswork

    Example ads from four clothing brandsExample ad, a coral block-print kurti with a matching dupattaExample ad, a woman in a mustard saree in a sunlit courtyardExample ad, an ivory cotton kurta set with a mustard stole

    1Your market, read ad by ad.

  2. Copy-paste ads

    Example ad, a calm scan room

    2Your ads, made from what works. Never a copy.

  3. Counting clicks

    Example ad, a brick school with a lawn

    3Customers counted, not clicks.

How we know what works.

Step 1 · Your market
Example ads from many kinds of business, with three clothing brands picked out
Example ads from many kinds of business, with three clothing brands picked out

Before we make a single ad, we read the ads in your market
one by one, on Google, Meta and LinkedIn.
We take each one apart: how it opens, what it shows,
what it says and what it asks you to do.
Our team also follows the new hooks and designs
in ads around the world.

Then we count four things.

  1. Example ads from three clothing brands, each ending on the same button

    What 3 or more
    competitors do.    What 3 or more competitors do

    When three or more competitors do the same thing,
    we count it as a pattern. We never count anyone’s opinion.

  2. What your market bets on.What your market bets on

    How long each ad stays live:
    ads stop when the money stops.    Ads stop when the money stops.
    So we note how long each ad has stayed live, and since when.

  3. What Meta took down.What Meta took down

    And whose account Meta banned.When Meta takes an ad down, or bans the account that ran it,
    Meta labels the ad. We count both, competitor by competitor.

  4. What buyers type into
    Google, and how often.    What buyers type into Google, and how often

    Competitors’ names too.Monthly searches for each phrase and for each competitor by name,
    what Google charges for a click,
    and the searches your ads do not answer yet.

Your whole market,
in one table.

Your Google and Meta dashboards
show only your own ads.
Muffin Intel
reads every competitor you approve.reads every competitor you approve, on Google, Meta and LinkedIn.

100+

Businesses whose markets
Muffin Intel has read

Muffin Intel puts your competitors
in one table, one brand per row,
beside your own ads.

You approve the competitor list.

Anyone you remove stays removed.

Example: four clothing brands’ ads in one table, each taken apart into its opening line, the product, the product shown in use and what it asks. Brands 1, 2 and 3 each ask for something. Your ad does not.

Get your Market Report

Your ads in the same table,
beside every competitor you approve.

Step 2 · Your ads

Your ads,
made from
what works.

Our designers and video editors make
each ad. each ad and the page it opens.
You approve before anything runs.

Muffin Intel shows what your market does.
Our team decides what your ad does.

Our team brings in new hooks and designs
from ads around the world, where they fit
your market, and makes them yours.

Example· a hospital

Example: our brief for a hospital ad. First picture: the scan room, calm and bright. First line: Same-day scans, no queue. Where it lands: Book a health check. Then the ad, its page with a name and phone form, and the Approve button, which turns to Approved.

Before any ad, our team writes one plan for each product, service or branch. Each move sits beside the figure behind it.

Each click lands on a page we built, with its own form and, where it fits, WhatsApp and call buttons.

Your own ad accounts.
Remove our access any time.

We run your ads inside your own Google, Meta and LinkedIn accounts. You approve our access and can remove it any time.

Step 2 · Health, finance, trading

Meta takes down ads and bans whole accounts.

We see whose.

Health, finance and trading ads face extra rules on Meta and Google: licences, age limits, and claims you can’t make.

Muffin Intel keeps Meta’s own record on
every competitor Meta ad it collects:
whether Meta took it down, and whether
Meta later banned the account that ran it.
We read that record before we write yours.

Muffin Intel keeps Meta’s
own record on every competitor
Meta ad it collects. We read it
before we write yours.

Example: on the left, a competitor’s ad that Meta took down, with the likely reason: a promised result. On the right, your ad, approved by you before it runs.

From the competitor Meta ads Muffin Intel collects.

Get your Market Report

  1. When Meta bans an account, Meta’s label names no rule,
    only “for not following our Advertising Standards”.

  2. So you see where Meta has drawn the line
    in your category, ad by ad.

  3. In finance, we check each ad for a regulator number,
    a return or rate figure, and a risk line.
    In health, for a named condition
    and before-and-after pictures.

Step 3 · Your return

We count
customers,
not clicks.

We see which ad brought each enquiry.
You tell us who became a customer.Then we put your money
on what works.

We count your return the way your business counts it:
patients who turn up, bookings, admissions, orders.

We report what happened.

Connect your ad accounts, and you see what each
customer cost you and, where you track sales,
your return on ad spend.

On Google Ads, we also see which competitors show up on your searches,
and how often their ad sits above yours.

Calls and WhatsApp taps are reported beside form enquiries.

Enquiries are emailed to the people you name.

Example· a school

Example: a Google ad, School admission, now open, joined to an enquiry from A. Rao. On wider screens, the search that brought it: school admission near me. You tell us if they joined the school.

Earlier campaign work, as first published

  1. 2.7× sales in six months

    Shares in Value · Finance

  2. Return on ad spend: from 1.8× to 4.6×

    Beverly Hills Rejuvenation Center · Med spa

  3. ₹31K of untracked
    ad spend,
    caught before
    the store launch

    Stepwise Health · Healthcare retail

Each in its own market and currency.

See all six

Want to see it first?

Market Report
What works in
your market,
before you spend.

Your ads beside your competitors’,
and what Meta took down.
For your boss or board.A PDF for your boss or board.

10 chapters11 to 20 pagesSearches for each competitor by name

As a PDF, yours to keep.

  1. 1

    Send your website.

  2. 2

    Approve your competitor list.

  3. 3

    We build the report.

  4. 4

    A founder walks you through it.

Get your Market Report
Example· a hotel

Example: a Market Report for a hotel, stamped Confidential. On the cover: Where you stand, What this market costs, Openings, What we would run first. Chapter 9 shows one ad, Weekend stays, booked direct, its page, Book your stay, and one search: weekend resorts near me.

Get your Market Report

Start with one product, service or branch.

Any industry.

Muffin Intel has read
the markets of 100+ businesses.

Your business

Any other industry?Tell us the one product, service or branch
you would start with when you book.

One product line or one channel. Judged on orders or new customers.

One specialty. Judged on patients who turn up.

We read Meta’s record on your competitors first.

One recently launched project. Judged on site visits.

One outlet, restaurant or property. Judged on direct bookings or diners.

One campus or programme. Judged on admissions.

One campaign or one service. Judged on enquiries worth following up.

We read Meta’s record on your competitors first.

Tell us the one product, service or branch you would start with when you book.

No subscription.Add the next one when you decide
the first has earned it.

Another agency runs your ads?
Start with the part you can hand us.

So we know what we are looking at before we meet.
NDA on request. Your campaigns, leads, plan and report
are shown only with your written OK.

Or get your Market Report

Sent.

We’ll call or email to set a time.

On the call: your market, where to start, and the number it is judged on.

Or pick a time now (opens Calendly in a new tab)

What happens next

NDA on request, signed before you share any account data.

  1. 1Talk to a founder.
  2. 2We set up your market.
  3. 3You approve the competitor list.
  4. 4We walk you through your Market Report.
  5. 5You approve the plan and our access.Remove our access any time.
  6. 6We run that one end to end.