Muffin Media. We read a million ads a day.
We know what works.
Across Google, Meta, LinkedIn, TikTok, Snapchat and X.
Then our team makes and runs yours.
Muffin Intel reads an example tower ad, 12 seconds long, beat by beat: Hook at 0:00, the line Only 12 homes face this sunset; Product reveal at 0:02, the tower; Demonstration at 0:05, the line Wake up here; Ask at 0:10, Book a visit.
Our team by name.
Your first call is with a founder.
-
Pranav
Mohan Co-founder & Creative Director A marketer, formerly creative director at Shares in Value, a Sydney fintech. Owns the brand thesis, so every campaign still looks like the company it is for. -
Aditya
Mohan Co-founder & Content Strategist Filmmaker. Shot TV commercials for Saint-Gobain and Resorts World Cruises. His film Kumbini premiered in 11 countries, ran on Amazon Prime and now streams on Airtel Xstream. -
Neeraj
Ramachandran Co-founder & CTO AI engineer with a master’s in AI from Georgia Tech. Built at big US startups.
Team Imbaishat Aarfi, Lead Designer Mahek Goel, Senior Video Editor Sakshi, Content Strategist Jhanvi Singh, Junior Designer Srinjoy Roy, Junior Video Editor Jordan Dudley, Head of Marketing Himanshu Singh, Sales Growth Head Sarah Thompson, Lead BDR Karthik Magaji, SDR Ayushi Singh, SDR
Advisors
Our advisors serve in a personal capacity.
Ashish Kumar Gupta on LinkedIn (opens in a new tab)Global Head, New Business Incubation Group, HCLTechWith HCL since 1995, he now runs the group that starts HCLTech’s new businesses. IIM Calcutta alumnus.
Prof. C. B. Mohan on LinkedIn (opens in a new tab)Strategy faculty, Great Lakes Institute of Management, ChennaiDirector, Asia Pacific at Allison Transmission for 21 years before he turned to teaching strategy. Now coaches CXOs across Tata companies.
Deepak Ganapathy on LinkedIn (opens in a new tab)Vice President, High Power Business Unit, Danfoss Power SolutionsCame to Danfoss from Eaton in 2021, when Danfoss bought Eaton’s hydraulics business.
John Drake on LinkedIn (opens in a new tab)Vice President, Bessemer Venture PartnersBacks early-stage technology companies at Bessemer Venture Partners.
Aparajita Ajit on LinkedIn (opens in a new tab)Former Vice President, Banking and Financial Services, GenpactTwenty years building businesses internationally, from new markets to key accounts. INSEAD Executive Master in Change.
Satish Anantharaman on LinkedIn (opens in a new tab)Investor, Mercatus CapitalFounded I-SAT, a technology accelerator for deep-tech ventures. Earlier, Senior Director of Global Business Development at Stanley Black & Decker.
Shankar Varadharajan on LinkedIn (opens in a new tab)Mercatus CapitalVice President (Strategy) on Tata Teleservices’ turnaround team, after building Tata Infotech’s wireless business. MBA, BIM Trichy.
Mercatus Capital, our first investor.
Our advisors serve in a personal capacity.Mercatus Capital, our first investor.
See your competitors’ ads
We do not start from an opinion. We start from your competitors’ ads, read beat by beat.
Each film, split into its beats.
In their own language, English beside it.
Example · hospital chain, names withheld
Example, names withheld: three competitor films from a hospital-chain market, 0:43, 0:28 and 0:27 long, with Competitor K’s split into its beats, Hook, Product reveal, Demonstration and Ask. Competitor K’s hook is written down in Telugu as it is spoken, with the English beside it: Is it difficult to stand in the hospital queue for a doctor appointment? Muffin Intel has read 1,221 competitor films beat by beat, across 75 brands.
Anyone you remove stays removed.
Anyone you name, we add.
1,201 competitor brands found, each tied to its own website and ad accounts.
How we count
Muffin Intel searches the way your customers do. Each competitor is tied to its own website and the ad accounts we can verify, then counted on Google, Meta and LinkedIn in one table with your own ads. One brand, one row: an agency’s ads for its other clients stay out of a competitor’s count. The table counts the ads Muffin Intel holds. Any figure that is not a verified count is labelled Estimated, Inferred, Not checked or Not available. 1,201 competitor brands counted, across the markets of 100+ businesses we have read.
Beat names are Muffin Intel’s read. Each strip is one film at its own length, split by what fills the frame. Lines in the film demos are transcribed by Muffin Intel.
Code counts what 3 or more competitors share across four lenses, then sets your own ads against it. Opinions are never counted.
For each competitor, Muffin Intel reads the latest posts on its Instagram grid, its reels, recent posts it is tagged in, two brand hashtags and its name in search. Each post that names a competitor is graded on eight steps: Instagram names the payer; Instagram’s paid-partnership label; co-authored; a written disclosure; a discount code or tracked link; a tag; a mention; a hashtag. Only the first, second and fourth are called paid. A co-authored post or a code shows as worked with. Tags, mentions and hashtags are associations, never deals. A post can be old, so a step shows that the two worked together then, not that they still do. Instagram only. Stories are not read. Fees, reach and sales from creator posts are never estimated. Your own Instagram, counted the same way, when we have your handle.
Our team starts each read; it does not run on a schedule. There is nothing for your team to log in to.
Plan before any spend
Our team writes one plan per outlet, project or line.
Monthly searches, keyword by keyword.
Google’s click price sits beside each keyword.
Example · consumer health market
Example, a consumer-health market: Muffin Intel’s keyword table, with an example picture beside each keyword. Across the market’s 12 highest keywords, 1.1M searches a month. Moringa powder, 201K searches a month, Google quotes ₹7.70 a click; sea buckthorn juice, 165K, ₹29; aloe vera gel, 165K, ₹2.89; ayurvedic store near me, 135K, ₹9.62. Beside moringa powder’s price, an example of a competitor’s ad for moringa powder.
How we count
Volume and cost per click are the going market rate for each term, not what any single advertiser pays. Once campaigns run, your account’s real cost replaces the quote.
Nearly 80 million monthly searches measured across 3,500+ keywords, most with Google’s price per click, summed across the markets we have measured. Muffin Intel.
Drafted by Muffin Intel. Our team writes the final plan.
Run your campaigns
Our team makes your ad from a brief. We run it inside your own ad accounts.
Example · an ad and its page
Example, an ad and its page, with created pictures and words. Our team’s brief names the first frame, a balcony sunset at golden hour; the first line, Sunsets from your balcony; and where it lands, Book a site visit. Our team makes the ad from it: two residential towers at golden hour with the line Sunsets from your balcony and a Book now button, approved by you. The button leads to its page, which we built: the living room of a sample flat in the same towers, Book a site visit, name and phone fields and a Book now button.
Each form lead, WhatsApp tap and call tap is kept with its page.
Each click lands on a page we built. Of 47,000+ competitor Meta ads with a link, about 6 in 10 go to a website.
You approve our access and can remove it any time.
What we record
Each form lead, WhatsApp tap and call tap is kept with its page.
Each click lands on a page we built. Of 47,000+ competitor Meta ads with a link, about 6 in 10 go to a website.
You approve our access and can remove it any time.
Muffin Intel groups competitors’ Meta ads by the page each one sends people to. How many of a competitor’s Meta ads point at each page, and how long the longest has run.
One page for each offer or search theme your campaigns run, with its own form and, where it fits, WhatsApp and call buttons.
On Google, the keyword too, where Google reports it. Our Google and LinkedIn records carry no destination link, so this is Meta only.
Compound what became business
We measure what actually banked after the click.
Each lead keeps what brought it.
You tell us which
became business.
Leads are emailed to the people you name.
Example · a lead and its keyword
A lead row in Muffin Intel: the keyword its Google search matched, 2 bhk flats near me, comes from the ad and sits in the row, under Keyword matched. Beside it is an empty cell, Became business?, which you fill in. The lead’s name, date and what they did are example words, and the ad, with its created example picture, is an example.
More
Each lead keeps what brought it.
Leads are emailed to the people you name.
Start with one service line, project or outlet.
One service line or specialty, with specialists set apart from multi-specialty hospitals. Judged on patients who turn up.
One recently launched project. Judged on site visits.
One outlet, restaurant or property. Judged on direct bookings or covers.
One product line or one channel, against the competitors you name and approve. Judged on orders or new customers.
One campus or programme. Judged on admissions.
One campaign or one service. Judged on qualified enquiries.
Muffin Intel readsOur team runsYou approve
- 1
Talk to a founder.
- 2
We set up your market.
- 3
You approve the competitor list.
- 4
We walk you through your Market Report.
- 5
You approve the plan and our access.
Remove our access
any time. - 6
We run that one end to end.
Add the next one when you decide
the first has earned it.
Muffin Intel has read the markets of 100+ businesses.
The six steps
Muffin Intel readsOur team runsYou approve
- 1
Talk to a founder.
- 2
We set up your market.
- 3
You approve the competitor list.
- 4
We walk you through your Market Report.
- 5
You approve the plan and our access.
Remove our access any time.
- 6
We run that one end to end.
Add the next one when you decide the first has earned it.
Muffin Intel has read the markets of 100+ businesses.
Market Report you can take to your GM, MD, CMO or board.
That is the plan. Running it is ours.
Example · pages and ads
A ten-chapter Market Report of 11 to 20 pages, pages and ads shown as examples. The cover is stamped Confidential and opens with its key points: 10 of 10 use video, 0 of 12 ideas do, 9 of 12 ideas show care of loved ones, and 9 competitor ads miss a disclaimer. On wider screens, chapter 9, One plan per line, sits beside it with one example ad, one example landing page and one example keyword table, its tab sticking out in green with a tick.
- 1Where you stand
- 2What this market costs
- 3What their ads say
- 4Your own ads
- 5Which ads last
- 6Who competitors work with
- 7What you can prove
- 8Openings
- 9One plan per line
- 10The next step
Clients in their own words
Each quote appears with the client’s written OK.
[Client quote: one or two sentences about the result]
[Result, e.g. cost per lead]
[Client quote: one or two sentences about the result]
[Client quote: one or two sentences about the result]
Before you book
What exactly do you run?
For the outlet, project or line we run: the research, the creative, the landing pages, the campaigns on Google, Meta and LinkedIn in the languages your buyers use, and the reporting on them. LinkedIn campaigns are built by our team by hand.
Another team runs our accounts. Can we start?
Yes. Our own team, a group office or another agency can run your main accounts. Start with the outlet, project, line or channel you can hand us. We run that one end to end.
How is it priced?
Scoped after the call, to the one outlet, project or line you start with.
How do you measure success?
We do not forecast a return for you. On the first call we talk through the number your campaigns are judged on. Each lead from our pages keeps what brought it, and you tell us which leads became business. Leads are emailed to the people you name. Once campaigns run, your account’s real cost replaces Google’s quote.
Google and Meta show competitors’ ads. What’s different?
Your Google and Meta dashboards show only your own ads. Muffin Intel ties each competitor on your approved list to its own website and the ad accounts we can verify, and counts their Google, Meta and LinkedIn ads in one table with yours. Their ads are read one by one: the opening hook, the words and, on Meta, where the click goes. Where a figure is estimated, it says Estimated.
Will you sign an NDA first?
Yes, on request. Write to business@muffinmedia.co and we sign it before you share any account data.
Is there a subscription or login?
No subscription, and no software for your team to learn. We walk you through what we found and hand you the Market Report.
You don’t operate Muffin Intel. Our team runs your campaigns and lists the ones we register in your view, by campaign and channel. Muffin Intel works behind the scenes. You see what it finds in meetings and in your Market Report.
What can and can’t you see?
We see which ads they run on Google, Meta and LinkedIn, since when, what they say, and, on Meta, where the click goes. On Instagram, we see which creators have posted with them, and which of those posts say they were paid. Nobody outside an account sees its spend, clicks, leads, real bid list or what it pays creators. Where we infer which searches their ads match, we mark it Inferred. What Meta took down or flagged sits in the Meta row under See.
Can you run several properties, projects or cities?
Your first call is with a founder. We start with one outlet, project or line, and add the next when you decide the first has earned it.
Whose data do the demos show?
Muffin Intel screens, from markets we have set up for other businesses. Every brand, competitor, client and market name is withheld. Lines in the film demos are transcribed by Muffin Intel.
The demo at the top is the exception: its ad, its beats and its tiles are examples made for it, and its one pattern figure is a sample of property ads.
Creators in the demos are private people: their names, handles, faces and captions are withheld.
Showing a market here does not mean we run that business’s campaigns. A business’s own campaigns, leads, plan or report appear only with its written OK, and masked.
What is in Muffin Media’s ad database?
Ads analysed from Meta, Google, LinkedIn, Snapchat and TikTok, and the number grows daily. Analysed means read by Muffin Intel and held in Muffin Media’s ad database. The main store does that analysis on a separate database, apart from the boards on this page.
The boards on this page show a sample of it: 126,000+ competitor ads on Google, Meta and LinkedIn, each read one by one, in markets our team has set up for businesses. Those are the three platforms we run campaigns on. A single collection keeps up to 400 Google, 250 Meta and 150 LinkedIn ads per competitor.
Eight more questions
Bring the line you want us to run.
30 minutes with a founder.
Sent.
We’ll call or email to set a time. Then we break down your competitors’ ads in detail, your market, and the white space we can win for you.