Client Background

Resorts World Cruises (RWC) is a luxury cruise line based in Asia, known for offering dynamic lifestyle experiences on their state-of-the-art vessels like the Genting Dream and Resorts World One. RWC emphasizes exceptional hospitality, world-class dining, and a variety of entertainment options, aiming to provide an unparalleled cruising adventure​

The animated video created by Muffin Media was prominently featured at RWC's booth during the Singapore Expo. The video successfully attracted a large number of visitors, effectively conveying the luxurious experiences and unique offerings of RWC.

Project Overview

RWC sought an animated explainer video to highlight their new web check-in system. This system was designed to streamline the boarding process for passengers, ensuring a hassle-free and efficient start to their vacation​

Visual Style/Aesthetic

The animation utilized a flat minimal style to underscore simplicity and modernity. This choice ensured that the character designs were prominent against vibrant backgrounds, making the animation visually appealing and easy to follow. The minimalistic design not only enhanced visual clarity but also helped in conveying complex information in an accessible and engaging manner.

Character Design

The characters were designed with a minimalist approach, featuring a modern, flat design that was both colorful and straightforward. This style simplified the animation process and enhanced visual clarity and impact. The clean lines and bold colors ensured consistency across scenes, making the characters engaging and easily recognizable. The minimalistic design also supported efficient animation by reducing the need for intricate details, allowing for more fluid and expressive movements.

Challenges Faced

Communicating Complex Information

The main challenge was to effectively communicate the features and benefits of the web check-in system in a way that was easy to understand for a diverse audience.

Maintaining Engagement

Ensuring that the animation remained engaging while clearly explaining the steps and advantages of the web check-in process was crucial. The video needed to capture and retain the audience's attention from start to finish.

Brand Consistency

The visual elements and character designs needed to align with RWC's luxury brand image, reinforcing their reputation for high-quality service and exceptional customer experience.

Outcome

The animated explainer video was successful in communicating the benefits and ease of using RWC's web check-in system. It helped passengers understand how to complete the check-in process online, leading to a more efficient boarding experience. The video also reinforced RWC's brand image as a provider of luxury and convenience.

By focusing on simplicity and modernity in the visual style and ensuring clarity and engagement in character design, Muffin Media delivered a high-quality explainer video that met RWC's needs and exceeded their expectations.