Client Background

Zentax is a premier online solution provider specializing in GST litigation and compliance services in India. With a focus on transparency and expert advisory, Zentax has become a trusted name among MSMEs and large corporations for handling indirect tax matters​.

Project Overview

Zentax required an animated explainer video to effectively communicate their GST litigation and compliance services. The video aimed to showcase the ease of using their platform for managing GST notices, filing returns, and accessing expert support.

Project Overview

Opting for flat minimal stylized illustrations highlighted both simplicity and contemporary aesthetics. This approach ensured that the character remained distinct and prominent against vivid backgrounds, enhancing the overall visual appeal of the animation. The clean, uncluttered design made it easier for viewers to focus on the action and narrative, contributing to a more engaging and coherent animation experience.

Character Design

The character style was chosen for its minimalist design, which is modern, flat, and vibrant, making it both visually appealing and practical for animation. This style was further enhanced by incorporating big, stylized hands and legs, as well as geometric shapes to define body features. These exaggerated elements added a playful and distinctive quality to the character, making them more memorable and expressive. The use of bold geometric shapes not only reinforced the character's silhouette but also ensured clarity and consistency across different scenes. This approach simplified the animation process by reducing the need for intricate detailing, while still allowing for dynamic and engaging movements.

Challenges Faced

Communicating Complex Information

The main challenge was to effectively communicate the complexities of GST litigation and compliance in a manner that was easy for clients to understand.

Engagement and Clarity

The main challenge was to effectively communicate the complexities of GST litigation and compliance in a manner that was easy for clients to understand.

Brand Consistency

Maintaining brand consistency was essential. The visual elements and character designs needed to align with Zentax's professional and trustworthy image, reinforcing their reputation for expertise and reliability.

Solution

Muffin Media's team collaborated with Zentax to create an animated explainer video that addressed these challenges. By selecting a flat minimal style and vibrant character designs, the team produced a video that was both engaging and informative. The use of simple, clean graphics and vibrant backgrounds ensured that the audience could easily follow along with the narrative, understanding the benefits of using Zentax's platform for GST compliance.

Outcome

The animated explainer video successfully communicated the advantages and ease of using Zentax's GST litigation and compliance services. It helped potential clients understand how Zentax could simplify their tax processes, leading to increased awareness and adoption of the platform. The video also reinforced Zentax's image as a trusted and expert provider in the field.

By focusing on simplicity and modernity in the visual style and ensuring clarity and engagement in character design, Muffin Media delivered a high-quality explainer video that met Zentax's needs and exceeded their expectations.