1
flagship explainer
Flat minimal
visual style
Objective
A technology solutions provider building SaaS for small business needed an explainer for their flagship product: Zone, a project management tool spanning sales, lead gen, accounting, compliance, and marketing.
01 · Visual style
Flat minimal, to emphasize simplicity and modernity. Characters stood out against vibrant backgrounds. Complex functionality broke into digestible scenes.
02 · Character design
Minimalist approach with vibrant colors and simple shapes. Clean and streamlined. Focus stayed on Zone's core functionality, not character detail.
03 · Challenges
Communicating the diverse functionality of Zone without oversimplifying. Holding engagement through every feature. Keeping visual language aligned with the parent brand's identity.
Supporting visuals
Next case
Sales 2.7× in six months.