+186%
views, 90 days
5.08M
total views
3×
view lift, 6mo
Objective
Maintain brand presence and essence while attracting a broader audience through strategic YouTube and social media content for a pioneer in portable solar generators.
01 · Repurposing ads for digital platforms
The brand had strong existing ad creative. We repurposed it into platform-native YouTube and social content, ensuring every piece resonated with the platform while holding the message steady.
The editorial line highlighted the brand's pioneering role in the solar generator category and its global footprint.
02 · Titles and thumbnails
Developed a distinctive thumbnail system that set the channel apart from typical corporate DTC. Visual content read as brand, not as advertising.
03 · Growth strategy
Built a comprehensive YouTube growth plan that emphasized brand value while expanding reach. The channel engaged the audience with innovation stories, reliability proof points, and the brand's commitment to sustainable energy.
Over six months, views grew 3×. In the last 90 days of that window, views alone grew 186%, reaching 5.08M cumulative.
Next case
Complex made visual.