$61→$19
cost per lead
11→47
booked consults / mo
5.1×
ROAS
+$33.2K
added revenue / mo
Objective
A Scottsdale wellness clinic was spending at a $61 cost per lead and booking 11 consultations a month at a 1.2x return. The math did not work.
01 · The problem
Leads were expensive and slow, and the few that came in rarely turned into booked visits. At 1.2x ROAS, every campaign sat close to breaking even.
02 · What we did
We narrowed targeting to the treatments with real margin, rewrote the creative to lead with outcome and offer, and tracked spend to booked consultations rather than form fills.
Cost per lead dropped from $61 to $19. Consultations went from 11 to 47 a month. ROAS climbed to 5.1x.
03 · Result
About $33,200 in added monthly revenue, and a paid program that finally paid for itself several times over.
Next case
Organic up 270%.